Google’s unofficial new mantra is that is it wants to help the users of its platform to get things done in a seamless and effortless manner. To achieve that end, the US tech giant Google is going to make its ecosystem of apps, properties as well as ads to become much more transactional in the future starting from now. These transaction fees are part of the company’s brilliant new strategy to monetize its Google Assistant service.
Multiple food delivery partners have been signed up with Google to introduce their various food delivery services onto the platform of Google. The company is bringing food ordering services into Google Assistant, Google search as well as Google Maps. This news was first announced by Google on Thursday, and the delivery services will come from well-known companies such as DoorDash, Postmates, Slice, Delivery.com, Zuppler, and ChowNow. Other food delivery partners will be joining soon in the coming days.
Google announcement does not mean that this US tech giant is getting in on the food delivery industry, rather it wants to make its platform accessible to other companies who are offering this service. The food ordering experience will be deeply integrated into Google’s tools and you have the option to pay for their services via the Google Pay app.
For restaurants that will participate in this venture, you will soon be able to see the “Order Online” call to action button in Google’s Maps and Search applications when you are searching for a specific cuisine or restaurant.
While Google Maps and Google Search are probably the way most people will use this new feature of food delivery, the company is also going to integrate this feature into the Google Assistant service. In the Google Assistant, you will be able to say: “Hey Google, order food from [name of your favorite take-out restaurant].” This feature will be supported both on Android as well as iOS devices. You will also have the option to re-order your regular go-to-meal using nothing but your voice only. It might be impractical to have the Google Assistant read out loud the menu for the restaurant, and so the initial voice command will only be able to activate a tap-driven experience where you have to select the menu items and then confirm your order. In order to reorder the same food from the menu, you would not have to do that again as Google Assistant will save the information.