Google and Amazon have announced a new agreement as both the internet giants are burying their respective hatchets for the betterment of their customers. The companies will bring each other’s streaming video apps to their individual streaming platforms. By the second of 2019, Google’s YouTube will come to the Amazon Fire TV devices and Fire TV Edition smart TVs. This will follow Amazon’s Prime Video app as it will come to Google’s Chromecast and other devices that have Chromecast built-in to its systems.
The Prime Video will also become widely available across the Android TV platform along with YouTube’s sister applications such as the YouTube TV app and the YouTube Kids app, and all these applications will come to the Fire TV ecosystem by the end of 2019.
Google is saying that the YouTube users which will be on Fire TV will then be able to sign in and have full access to their library, and the users will also be able to play videos in 4K HDR at up to 60 frames per second on devices that support such abilities.
Amazon’s Prime Video app users will also be able to stream from their Prime Video catalog, which includes Amazon’s list of original programming, as well as stream 4K videos, and access their Prime Video Channel subscriptions. The users will also be able to use Amazon’s X-Ray feature within the application.
This truce between Amazon and Google follows several years of hostilities between these two internet giants. The history of bad relations between the two tech companies stems from the fact that both these companies are competing across multiple platforms, which include their streaming TV platforms as well as services such as Amazon’s Echo and Google Home devices.
Once the agreement is finalized, Google’s Chromecast devices and other Google hardware devices will be offered on Amazon’s website, as these devices were banned earlier from Amazon’s retail site, as a result of the disagreements between these two companies.
Amazon and Google in 2017 entered into another feud, and this time it was over Amazon’s implementation of a YouTube player on its Echo Show, which Google stated that it did without consultation from the company. Thus, Google pulled Amazon’s access from YouTube, and then Amazon implemented a quick fix to the problem by sending its Echo users directly to the homepage of YouTube.
As of now, many of the hardware devices from Google are still unavailable for sale on the e-commerce website of Amazon, which is the largest online retailer in the whole world. This includes its lineup of smart speakers and other such devices, which are direct competitors to Amazon products such as the Amazon Echo.
This only meant that the consumers were the ultimate losers, and none of this proved to be good for the consumers as both Amazon’s and Google’s customer bases overlap. Someone who owns a Chromecast device may also want to watch Amazon’s original programs on Prime Video, or simply shop for Google products on Amazon’s retail website. And we all know that everyone likes to watch videos on YouTube.
This new agreement between the two companies will only focus on streaming services. It will not impact Amazon’s assortment or other concerns around hardware.