Earlier in the week, as per data published by a market research firm, it shows that social media giant, Facebook continues to maintain double-digit growth in advertisement revenue in the US, however, it did notice a decline in the rate of that growth in the second and third quarters of 2018.
As per reported by Forbes on Monday, December 31st, 2018, citing data from Standard Media Index (SMI), it showed that for the third quarter of 2018, Facebook’s year-over-year ad-revenue growth rate was 16 per cent, in comparison to the 35 per cent in the first quarter and 30 per cent in the second quarter of 2018.
As per reports, in the past couple of months Facebook, which has over two billion monthly active users all across the globe, received some serious scrutiny in 2018 regarding the removal of misleading content from its platform and lapses in protecting user privacy.
As per a statement given by SMI CEO James Fennessy, he said, “Facebook’s growth from national marketers is slowing, indicating that major brands are concerned with recent events there and are focusing on brand-safe environments.”
As per reported by Forbes, a survey conducted by market research company eMarketer forecasts a mammoth $23 billion to be generated in US ad revenue by Facebook for the year 2018 and $54.4 billion all over the world, an increase of 36.3 per cent from 2017.