Nowadays, digital marketing is everywhere. Whether it is through ads, email spam, or pop-ups, everything is tried and tested. Some of the ads that we see online or on television appear to be catchy and striking; however, some are too outdated. As a business professional, if you want to expand your business, you need to customize your business cards for promoting your content. And photographers are the ones who require business cards, or you name it, photography cards for their promotions.
But how can you make your cards stand out in the competition while being creative and innovative?
Many photographers, especially the new ones, initially check how every other photographer is using their cards. Some cards are handmade, while others are printed according to the photographer style and design. One way or the other, the cards are useful for lending to the customers as photography cards have opted to contact the photographer on an immediate or regular basis.
make your card stand out.
1. Invest in your photography card
It is essential to spend a part of your pocket money and time at your business or photography card. If you do not spend money on your business card and choose the easy way by using an online template and receiving a bundle of free cards or printing them through a store, what kind of image are you going to represent? The first impression always matters. If you present your online template card or the printed one, the customer will think either that you cannot afford it or your style of working is too old and out dated. Hence, you will not be able to receive many clients.
Therefore, spending time and money on your business card, especially if you opt for photography as your profession, is highly essential and recommended. This way, you will receive clients. Especially business-minded people, for example, a pastry chef wants to publish a bakery photography card, will use your photography skills to print one of the best business cards for a bakery to promote business.
2. Ditch conservative standards
Previously, when business cards were not much in the trend, photographers would opt for simple two into 3.5 standard dimensional sizes with white background and black heading.
Now creativity and design are in a call. Why go for something so simple? Why not try something new and creative. You can design cards according to your style and design. A photography business card and its design, especially the title used, will represent the kind of work you are willing to show. So why not use something innovative and attractive.
Your card size and shape can vary. You can use rectangular or square shape cards with a small standard size or move towards something a bit bigger than the normal.
The background can vary. You can use bright and loud colors to represent your personality and the kind of work you do. Lastly, the title is everything. Chose the words wisely and go for something unique!
3. Why so stern?
You might be wondering, if you do not opt for traditional white background style cards, you will not attract a high-class community. That is not the case anymore. As a photographer, you have to stand out in creativity and innovation. Your work demands style; therefore, it is wise to use colors either bright or darks for your business card background. Second, the font and text must be striking and hard to resist. Even high community and people of all genres will be focused more on the title you are representing.
4. Use of your imagery
How about using your image on your business card. This is going to benefit you in two ways. First, if you are looking for work, you can use your cards as Mini portfolios, especially at the interview places. This way, you will be exempted from the need to print copies of your portfolios every time you go to work. Secondly, your image will speak for your work. If you are recognizable, your work will represent the work you are representing. So why not use your image in different sizes or shapes and place it over the business card.
5. Avoid the clutter
Focus on the amount of information you want to print on your card. You are giving your social media accounts. Your studio cell numbers with a bit of personal information on your photography card is not a good sign. Sit and think. Your necessary information is sufficient for your customers.